Creative Content Marketing
1. Establish Brand Leadership
When you think about the world’s most popular fast food restaurant, McDonald’s pops to mind. Top soda seller? Coca-Cola. Authoritative newspaper? The New York Times. These companies are all brand leaders. They have established such a great product, and done such a phenomenal job marketing it, that everyone else in the field is a distant second. Although it would be next to impossible for a company to emulate the success of those brands, each of these corporate powerhouses understand that creative content marketing is essential to properly promoting a brand.